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Google’s Nest Egg: Attainable Data From The Internet Of Things

By combining the IP address of an always-on Google device with information from devices within the home that may or may not be signed into the user’s own Google account, the company finally has a solid method to associate devices that belong to a household — smart TVs, over-the-top devices, tablets, Withings scales or network-attached printers, to name a few — with Google accounts and households.

More evidence that the holy grail of the internet of things lies in the physical graph.  Companies that can create the best visibility into that graph stand to win. 

Google’s Nest Egg: Attainable Data From The Internet Of Things

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