Twitch has big-league audiences watching e-Sports online. They’ve got big advertisers’ attention, too.
In October Twitch attracted over 45 million unique viewers, each watching, on average, 100 minutes of video a day. Those are outrageous numbers for a company that’s just two years old. Six-year-old Internet video service Hulu–backed by Disney, NBCUniversal and 21st Century Fox–attracts just 30 million viewers a month, who watch for 50 minutes per session.