Princeton-based INVIDI closes $23m round led by Google Ventures

INVIDI offers addressable targeted ad solutions for TV. With their solutions, advertisers can expand ad delivery to meet different target segments within the same time slot. They have an impressive Advisory Board comprised of folks from SMG, GroupM, NBC Local, etc.

It’s curious that they’re funded by EnerTech , which I had thought was focused on the cleantech and energy spaces.

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